When you need to make an impression while passing on your essential contact details, a business card is your networking best friend. But it can be a balancing act when it comes to the information you need to include.
To ensure you make a lasting impact, here’s what to put on a business card.
Work with a good template
Your starting point for the perfect business card is the layout. And with a good business card template, you can take out the hassle of getting one designed.
With the online print shop, Bizay, you get a wide choice of professional designs plus the opportunity to print cheap business cards online. Once you have the right template design, you can easily create a business card that can be customised to get you noticed. And that starts with getting the essential information just right. Here’s what you need to include:
1. Your logo
Your business card is part of your branded marketing and promotional materials, so if you have one, always include your logo in the template. You can also reinforce your brand image by creatively using your logo colours in the business card design. And if your logo or brand has a strapline or call to action, try to include that too.
But while you want your logo and brand to stand out, it shouldn’t overshadow your core contact details by taking up excessive space or making them difficult to read.
2. Your name and job title
The whole point of a business card is to serve as an introduction to you. So, your name and job title should take pride of place on any business card design.
Use your name as you prefer to be addressed and, if relevant, include any titles that add more information about you.
You should also include your job title, but it needs to give the reader an immediate understanding of what you do and the service you are offering. So, while generic titles, such as Director or Photographer, are acceptable, adding in more specific detail or skill specialty (e.g., Portrait Photographer) can help set you apart.
3. Contact details
Your contact details underpin the purpose of a business card, so you need to get this aspect of the design just right. The information you include should enable someone to get in touch quickly and easily with you.
Use your direct telephone number and mobile, plus your professional email address. And only include an address or geographical location if it is relevant to how you do business.
4. Website
If you have a website linked to your business or service, include its address after your contact details. A good tip is to keep its URL concise to encourage traffic to your site.
5. Social media
We live in a digital world, so including your key social media platforms on your business card is always a good idea. But with the limited space of a business card, only include those essential to the job at hand. And don’t be tempted to list your full social media links – use the logos of your chosen platforms to show potential customers where you have a presence.
Be creative with ‘white space’
While it can be tempting to include lots of information, too much will overcrowd a business card and make it difficult to read and use. Less is more, and ensures you only have the essential information needed to create a connection or business lead.
Making the most of the ‘white space’ or background space on a business card can also make a difference. Allowing for enough background ensures the information you include is accessible and easy to read. And this well-designed, professional business card will create the long-lasting impression you are aiming for.
