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isleofwightVisit Isle of Wight (VIOW) has commissioned a feasibility study into the possibility of the Island becoming a Destination Business Improvement District.

The study, being undertaken by respected consultants, The Mosaic Partnership, is the first step in the process and gives an opportunity for businesses to have their say about the priorities for the Island’s visitor economy, how it evolves and how to take the Island to the next level.

David Thornton, CEO, VIOW, added,

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“The D-BID concept is simple. Every business involved directly or indirectly in the Island’s visitor economy would make a contribution, based on their size, to fund a 5 year business plan, consulted, agreed and formally and independently voted on.

“If the work we have commissioned suggests a D-BID is feasible, we would hold meetings and consultation sessions to discuss how it might work on the Island and who and what could be involved.  This process would then lead to a written prospectus, which all businesses that have something to gain from the tourist economy would be invited to vote on.

“The D- BID would fund and deliver projects and activities that are at the core of tourism – marketing and promotion, business tourism, improvements in the tourism infrastructure, business development as well as supporting new and existing sustainable events and festivals and championing local issues that matter to tourism businesses.

“Many of you believe passionately in the Island as a destination and the D-BID represents an exciting opportunity for us to all work together. However, the Island is just one product in a highly competitive UK industry and it is key that we do our level best to make that product stand out, not just in terms of running innovative marketing campaigns, but also in taking the product to the next level, as a true 21st century domestic leisure destination”.

For more information about the D-BID and the feasibility survey, visit the industry website The closing date for responses to the survey is 10th April 2015.

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