Local Community News


IN2A ArcheryBear Grylls’ newly-released ‘manifesto for children’ could well see a shift in trends at UK holiday parks.  That’s according to Cowes-based In2Action, the company behind activities at destinations such as Center Parcs and Hoseasons.

This month Bear Grylls, who grew up in Bembridge, published a ‘manifesto for children’, ruling they must take outdoor classes, climb mountains and be banned from computer games.

George Ross, managing director of In2Action, says his experience dictates that this is likely to have a knock-on effect on the type of activities holidaymakers demand from holiday parks and hotels over the summer.

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George said:

“A couple of years ago when The National Trust released its list of ’11 things to do before you’re 11’ we saw a real shift in popularity of those kinds of activities.

“The campaign encouraged young people to have traditional ‘outdoors’ fun such as skimming stones and climbing in trees and that really resonated with UK holidaymakers. At the time we worked with our customers such as Hoseasons and Center Parcs to adapt their activities programmes and helped them to swiftly capitalise on that trend.

“Now we’re predicting that Bear Grylls’ manifesto, particularly coupled with his new survival programme, will see a resurgence of interest for outdoor activities including orienteering and high ropes.”

George adds that films and literature also dictate trends in holiday park activities, with a sharp rise in the popularity of archery noted during the peak of the Hunger Games. He added:

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“The most successful UK holiday parks and hotels are the ones that have their fingers on the pulse of consumer trends and are able to adapt their activities provision to take advantage of them.”

In2action is the biggest provider of activity services to the holiday park sector in the UK and is based in Cockleton Lane, Cowes.

Its team of experts have decades of experience in designing activities for all ages and can help with everything from creating programmes to buying equipment, recruiting instructors, training staff and auditing the quality and safety of operations.

To find out more visit www.in2action.co.uk or call 01983 200300.

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