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drinkdrivethinkVIDEO: Don’t drink and drive – that is the message this Christmas that is being pushed forward by Island Echo in support of the Think! campaign, with a hard-hitting video being shown to each and every reader. 

In the last 50 years road casualties caused by drink driving have fallen dramatically, but in 2012 there were still 230 deaths due to drink driving – accounting for 13% of all road fatalities. By drinking and driving you risk your life, those of your passengers and others on the road.

drinkdrivethink2In support of both the annual campaign by road charity Think! and Hampshire Constabulary’s crackdown on those driving under the influence, visitors to the Island Echo website will from today (Thursday) be greeted with a tear-jerking video that has been released to hit home the effects of drink driving.

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The pop-up video will run periodically in the run up to Christmas and New Year.

Remember, in England, Wales and Northern Ireland the legal alcohol limit for drivers is:

35 microgrammes of alcohol per 100 millilitres of breath

80 milligrammes of alcohol in 100 millilitres of blood

107 milligrammes of alcohol per 100 millilitres of urine

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However it is not possible to say how much alcohol you can drink and stay below the limit. The way alcohol affects you depends on your weight, age, sex and metabolism (the rate your body uses energy); the type and amount of alcohol you’re drinking; what you’ve eaten recently and your stress levels at the time.

If you’re driving, it’s better to have none for the road.


Photo: An acted scene as part of the Think! drink driving advert

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