National retailer Co-op has this week announced an unprecedented presence at music festivals for 2019, as it reveals plans to continue its partnership with Live Nation and open a pop up shop at 6 UK music festivals, including the Isle of Wight Festival.
In 2018, Co-op built a 6,000 square foot store at 4 Live Nation festivals – Download, Latitude, Reading and Leeds – which proved to be hugely popular with festival goers. They were able to buy all the essential items on site, rather than having to carry them in and could top up with fresh food and drink throughout the weekend.
Customers were often to be found dancing in the aisles at 02:00 as the in-store DJ kept the party going.
Amanda Jennings, Co-op director of marketing, said:
“This summer we are really excited to build on the success of our festival stores, continuing to get closer to customers with our unique convenience offer. Last year was our festival debut with Live Nation and the vast range of products available in the shop was a pleasant surprise to many festival goers.
“This year, they’ll be expecting to see us and rely on Co-op to provide the essentials to lighten the load, and with the two new festivals, we’re making our performance bigger and even better than ever”.
Jim Campling, President of UK Marketing Partnerships, Live Nation said:
“Co-op has seen tremendous success connecting with fans at our live music events by providing value and convenience authentically, and when the fans need it most. By expanding our partnership to include two more festivals, Co-op has the opportunity to leverage the power of live at an even greater scale.”
Article continues below this advertisement
