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TIMBERLAND WORK WITH LOCAL BUSINESS ON LATEST ADVERTISING CAMPAIGN

meridiandavetimberlandcrewVIDEO: Designer brand Timberland decided to highlight the beauty and relaxing side of the Isle of Wight in its latest online advertising campaign ‘One bag – two days’ campaign.

Former ITV Meridian journalist, Dave Russell, who runs Wight Media Services, hosted a film crew of eight from Barcelona over two days in West Wight last month.

The video highlights a ‘get away’ journey by London resident and TV presenter, Rick Edwards, down to Yarmouth by train. Rick is seen in a number of locations including The George in Yarmouth, riding his pushbike along Military Road, a boat trip to the Needles and a cable car ride down Alum Bay.

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Wight Media Services have hosted a number of crews in the past few years including H&M clothing, The Italian TV version of ‘Top Gear’ and Allie McBeal star, Calista Flockhart in a horror movie called ‘Fragile’

Dave says:

“Having the ability to bring film crews over can really raise the profile of the Island. A recent report by Film London concluded that when any filming locations used are mentioned on social media it amounted to thousands of pounds of paid-for advertising.  Ultimately this acts as a free ‘tourism driver’ to any area that promotes itself for TV and film.”

VIDEO:

Photographed: Dave Russell (second from right) with Rick Edwards (third from right) and the crew behind the campaign video

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