The Wightlink Warriors speedway team have this week launched the ‘Warriors Inside’ boxer shorts range in association with Hedgehog Racing and Big Boy Boxers.
The boxers,which are made from Cotton and Lycra, is the latest innovative promotional idea to come out of the club.
Wightlink Warriors Commercial Director Barry Bishop said:
“We are always looking to be different and ahead of the game within our budget for marketing, so while I was building up to launch Big Boy Boxers I thought, why not have Warrior boxers, branded with Warrior inside, as another fun, new way to get our branding out.
“It’s now very common place to see a branding or statement on boxer shorts elastic so we very much hope that the Warriors will get behind this product range – we have all sizes from small to 3XL, so everyone can join the fun and they will cost £5 from the track shop or plus postage if via mail.
“We know this could lead to all sorts of other innovative ideas and we are already working on them and we will have some surprises for you all soon. In the meantime, don’t miss out on your Warriors boxers for complete comfort and support – The Warrior Way!”.
