Visit Isle of Wight and Destination Cowes have collaborated to replace the single ‘Cowes’ page on the official tourist board website with a whole new collection of detailed pages designed to showcase Cowes and East Cowes and everything it has to offer.
As part of the collaboration the old Cowes.co.uk site, which was quite out of date, has been removed and the domain now points to the new pages on the Island’s tourist board site.
David Thornton, CEO of Visit Isle of Wight explains:
“We wanted to have the best of both worlds: to use the popularity of Visit Isle of Wight’s website, which now attracts over 2.4million visitors a year, but retain the link “Cowes.co.uk” as a trusted source of local information about Cowes, East Cowes and the surrounding area. By combining our resources and content like this, we’ve created a whole new platform for Cowes, with new social media plug ins to complement activities”.
The creation of the official tourism site builds on the development of the Destination Cowes brand – a partnership formed by Red Funnel, English Heritage, Cowes Town Council, Visit Isle of Wight, Cowes Harbour Commission, Cowes Yacht Haven and both the Cowes and East Cowes business associations to help market the area.
Cowes.co.uk provides a wide-ranging guide to the town. Visitors will be able to find advice about cultural sites, activities and attractions, what’s on, as well as information about where to stay, eat, drink and shop.
Destination Cowes believes the new website will play a significant role in increasing the appeal of the Cowes and East Cowes to visitors and ultimately lead to more people visiting the towns and the wider Island. The new site includes a range of features including increased social media integration and blog and video content.
Stephen Brooks, the Chairman of Destination Cowes, said:
“Our target is to reach 1 million people through the site. This, plus our social media, will show potential visitors what Cowes and East Cowes have to offer. Attracting more visitors will help our local businesses grow, creating jobs, facilities and prosperity for local people.”
David Thornton added:
“As the maritime gateway to the Island with a wealth of places to visit and explore, Cowes offers an exceptional visitor experience.
“The Cowes.co.uk address signifies a new energy and collaboration to really get Cowes on the map and we hope that local businesses will get behind it by supplying great, relevant content from interesting blogs and special offers to fantastic images and video content.”
