Wightlink has announced it’s working together with the Newport-based advertising agency Solent to offer a complete package of advertising to Island hotels, holiday parks, restaurants and other tourism companies who want to reach mainland customers.
The partnership is set to provide a seamless service to Island advertisers and includes posters and billboards on board ferries and terminals, advertising and editorial in the popular Wightlife magazine and its digital app, together with social media promotion to Wightlink’s 52,000 Facebook friends and Twitter followers and targeted marketing emails to people on the ferry company’s extensive database.
Wightlink Head of Marketing Mark Persad said:
“We are delighted to join forces with one of the Island’s leading agencies to help support tourism. Every year, tourism brings £520million to the Island’s economy and supports almost a quarter of jobs. Working together, Wightlink and Solent can target potential customers at home as they plan their holidays as well as when they sail across the Solent.”
Wightlink is a founder member and major funder of Visit Isle of Wight, which encourages holidaymakers to choose the Island. In 2013, almost 2.5million visitors started their trips to the Island with the ferry company.
Photographed L-R: Wightlink Commercial Director Clive Tilley, Solent Sales Director David Brooks, Wightlink Head of Marketing Mark Persad