Over half a million people visit the attraction every year and its owners decided, as part of a multi-million pound investment programme, to rebrand the site for the 2015 season.
A new logo has been developed and can be seen on signage, staff clothing and marketing materials which includes a new website.
Marino Zanti, general manager, at The Needles Landmark Attraction said:
“We think the new look and feel is more suited to what is on offer.
“First and foremost it is a coastal landmark with stunning scenery but it is also an attraction with a wide variety of other activities and rides for the many thousands of families who visit every year.
“A number of new attractions are set to be unveiled next month as part of the continued investment. We are confident they complement the new branding and will help attract more people to the island.”
Last month a new Chinese name Poseidon’s Trident was revealed as part of VisitBritain’s ‘GREAT Chinese Names for GREAT Britain’ campaign.
For more information about The Needles Landmark Attraction visit www.theneedles.co.uk.
Photographed L-R: Marino Zanti, General Manager with Mike Kullander, Retail Manager