MAN v FAT is bringing Challenge, its home-based healthy living and competitive digital weight loss programme for men who want to improve their physical and mental health, to the Isle of Wight for the first time, with funded places available.
Since 2020, 1,600 men across the UK have taken part in MAN v FAT Challenge, losing just shy of 7,000lbs of excess weight between them.
On the Isle of Wight, 62.3% of adults – and 68% of men – are either overweight or obese, which could equate to as many as 35,500 men across the island.
With MAN v FAT Challenge men join a local team and weigh in remotely online, scoring points for weight loss whilst receiving support from a dedicated coach. Participants take on other teams in weekly challenges and earn bonus points for the best entries, losing weight and improving their health, and achieving bonuses for weight loss milestones.
Ben Middleton, MAN v FAT Challenge Lead, has said:
“Male obesity is still something of a taboo topic even though 2 out of 3 UK males are overweight or obese.
“MAN v FAT Challenge provides the support we all need. You get to check in with your teammates and cheer each other on, support each other to lose weight week after week and you can try fun new forms of exercise and challenge yourself in the kitchen so that weight loss never becomes a chore. We have shown that the programme can build healthy habits for life without you feeling that you’re missing out on anything.”
Participants also get access to the MAN v FAT Community Facebook Group where they can see weekly MAN v FAT Live Talks with experts; to MAN v FAT Foundation, a digital mental health platform providing extra support with mental health, and to The MAN v FAT Virtual Gym, where they can take part in online training programs.
With MAN v FAT Challenge, weekly scores are based around 3 core principles:
- Nutrition – participants will be challenged each week to create a meal from scratch around a theme. Each team’s best dish can be put forward to earn bonus points.
- Exercise – teams will be challenged each week to complete the exercise challenge that they are set. They must also complete a workout in the MAN v FAT Virtual Gym and a freestyle 30-minute exercise of their choice.
- Building Healthy Habits –members receive points for filling in their scorecard. Along with exercise and nutrition challenges, we also set tasks based on building habits such as tracking food. Teams are also introduced to the concept of increasing their NEAT calorie burn and include a self-care square to create a holistic approach to lifestyle change.
To find out more about MAN v FAT Challenge, email [email protected] or visit www.manvfatchallenge.co.uk


























































































3-point plan:
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