Why start a newsletter for your ecommerce store? Well, people actually want to read newsletters. According to Kinsta, the word “Newsletter” in the subject lines can increase the open rate from 18% to 24%. That’s huge! Plus, the click-through rate of such emails is also 7.6% on average, which is higher than in other types of emails. With the right email template generator, incredible newsletter ideas, and engaging email copy, you’ll have all odds of turning your newsletter into a money-printing machine for your store. Let’s have a look at some great ecommerce newsletter examples for inspiration!
Nike – Better Than Roses
A good newsletter should always bring value to your subscribers. People love engaging content, actionable tips, and hacks. In this case, Nike made a smart move. They shared great ideas on Valentine’s Day about what to choose as a gift for a loved one. Nothing complicated, right? But it works! Before you start customizing the next newsletter e commerce template, think well about how your email could improve your subscribers’ lives. In the ideal case scenario, your product can make their lives better. What makes Nike’s newsletter great?
- The product is positioned as a possible solution to solve a problem.
- The event is smartly aligned with the brand’s goods.
- A CTA (aka Call-to-Action) is clear and punchy. It motivates subscribers to visit the website.
Everything Just Baked
Many successful newsletter ecommerce campaigns make the products the stars of the show. This tactic works well if the products are of high quality and demand. Let them talk, and you will all be good—no need for flashy fancy graphics. People love to know more about what they’ll be buying. Keep things simple. If you look at this campaign made by Everything Just Baked, you’ll see they get the max out of this strategy. In this case, they have mouth-watering to showcase—such a great temptation. Many readers will want to buy them once they see these sweets. They give the options. Chocolate chips, oatmeal cookies, and snicker-doodles are all yours. In a few clicks. No wonder their sales will go up every time they send out a newsletter. Pay attention to how they keep the newsletter layout minimal and simple. All the info about cookies is straight to the point. And they are really consistent when it comes to branding colors (red and white). Let’s not forget about the nicely embedded CTA buttons. Each one includes fun text that connects with readers. They’ve made it easy for their customers to click through to each type of cookie and land in the corresponding category of their shop.
Lilou Jewellery
It’s no secret that inboxes are flooded with all kinds of emails these days. Indeed, an average person gets around 200 emails per week. In other words, you need to be very creative to stand out in an oversaturated environment. You want to make your e-commerce newsletters readable, helpful, and unique. How do you actually do this? Let’s look at Lilou Jewellery’s email. This is a great example that hits the home. Their message is easy to perceive. You get it quickly. At a glance, you’ll notice they offer a 30% discount. This is simplicity in all its beauty. You don’t even need to read anything. With a few words, you understand the call to action well. Then, if you’d like to get more information, you can scroll down. Voila, you’ll be able to read the whole message.
FAQs
Are E-commerce Newsletters Efficient?
Yes, they are. If you do them correctly, you can grow a loyal subscriber base that you can convert into regular sales. The best part is that you can leverage the power of an ecommerce newsletter for multiple marketing and sales goals at any time. It’s entirely under your control. You don’t have to pay Google or Facebook for clicks or do SEO, which is really tough now.
Is There Any Easy Way to Start Sending My Own E-commerce Newsletters?
Yes, there is a simple way to start. For this, you’ll need 3 things.
- Choose an email sending service provider.
- Use a SaaS email design tool that will help you create beautiful newsletters.
- Also, it’s possible to leverage ChatGPT for email copy.
What Is the Best Time to Send a Newsletter for My Online Store?
Many marketers agree that sending an e-com newsletter at 8 a.m., 1 p.m., and 5 p.m. works well. However, it’s not recommended to send emails on holidays and weekends.
