Nowadays, the success of any company depends on whether they can be found online easily or not. You can grow your legal firm by having an online presence and a great marketing strategy. A marketing strategy will help you be more visible to your potential clients. If you want to stay ahead of your competition and take your legal business to the next level, here are 4 proven marketing strategies that you can implement in your legal firm.
1. Create a Brand For Your Firm
People are attracted to customer-oriented businesses. You need to create a brand for your firm by identifying a story and a unique value proposition. This means you will answer the question of what makes your firm unique, what makes it relatable to the clients, why should anyone choose your firm over your competitors, and what is your firm beyond being just another legal firm. These aren’t easy to answer, however, these are essential questions to answer if you want a better clientele. The story you provide should inspire your clients to put their trust in you. If you list out the values you believe in, ensure that you really follow them.
Invest in the creation of logos, color schemes, watermarks, and design. This is crucial to the brand as it helps the client identify you from among all your competitors. Great design helps you stand out. You can work on taglines that are specific to your niche and demonstrate credibility and authority in your field. You can show your clients your achievements, and testimonials to show that they can trust you to represent them for you.
2. Optimize Your Website
A website is vital to show the credibility of your firm. You will need to optimize your website to ensure it shows up among the top results on Google searches. You must have heard about SEO for optimizing the content, however, optimizing the website is much more than just the content. The marketing specialists at Attorney Marketing Solutions suggest optimization during the creation of the website. Website development requires an expert for optimizing it from the get-go. It needs to be mobile-friendly, optimized for conversion, compliant with ADA and speed, and of course in the search engine as well to be truly called an optimized website. An optimized website is both easier to find and use.
A website is like the face of your company. No matter how many ads you put up, you will need to provide your website address to show that it is a credible business. Use the colors and themes you have selected to be identified as a brand. Focus on the design of your landing pages and make the navigation easy. Test your website frequently to work on any issues that the clients may face. Add the hyperlink to your website on various legal directories to ensure the clients can find your firm easily.
3. Increase Your Online Presence
A website is important, but so are the social media pages. Social media pages kind of humanize businesses more than websites. This is because people are more likely to contact you on social media. Making those pages isn’t enough, you must stay active on your social media pages. These pages represent your firm. A good way to stay active is to post about your relevant niche, and always provide the website, phone number, and physical address to seem accessible. It is also essential that you respond to queries or comments that make you seem approachable, responsive, and always available.
Focus on the layout of the pages, the language in the posts, and the feedback you are getting through comments and direct messages. A great way to attract clients is by posting about your lawyers. Get a little personal, and involve all the lawyers in a marketing campaign. You can ask the clients who are willing to discuss their cases on your social media pages. Personal stories get more attention than anything else.
Social media platforms have many features for businesses. They let you analyze your pages in a number of ways. You can analyze the visitors and activity on your pages easier and alter your posts according to the statistics.
4. Online Ads
Online ads are a great way to reach people who may be looking for a law firm. The online ads you see on various websites or between videos on YouTube are shown according to the preferences of the internet users. If the user searches about a legal firm of a particular niche, those ads will start to pop up on every website the user visits. You can invest in Google Ads or bumper ads on YouTube, to let yourself be more visible. This way, when your ad starts popping up everywhere, the users are more likely to remember you. The ads between videos are the most frustrating for users, but they are the most memorable as well because everybody falls in the rabbit hole of constant videos on YouTube once in a while. You just need to make sure you make the ad memorable as well. Focus on your niche, your brand colors, themes, and logos to make the users remember your firm. You can make the ads appear in a local area by reducing the geographic size of the places to show your ads.
Another great way of making the firm visible is affiliate marketing. Many blogs and articles feature the companies in the form of hyperlinked words. Since the articles are usually relevant to the niche of the law firm, the users will click on the hyperlinks to check them out. This is a great way to attract new clients.
Every business needs impeccable marketing strategies to ensure they attract new customers and retain the old ones. Legal firms are thought to be difficult to market, but they are actually easier to market if you brand them like any other company. So, create a brand, optimize your website, increase your online presence through social media, and put up online ads everywhere to get your legal firm to the next level.
