Mindset Bros IOW has announced an exciting new partnership with OddBalls, the nationally recognised boxer shorts brand, to launch a major campaign throughout November raising awareness of men’s mental health, testicular cancer and the importance of regularly checking yourself.
Throughout November, 1,000 pairs of exclusive Mindset Bros x OddBalls boxer shorts will be available to purchase through www.mindsetbros.com.
The collaboration is designed to get men talking about their health, whether that means opening up about their mental wellbeing or recognising the importance of checking their bodies regularly and seeking help when something does not feel right.
OddBalls is a business that raises awareness and supports multiple charities. Its official charity, The OddBalls Foundation, was set up to raise awareness of testicular cancer.
All money raised through the campaign will support the ongoing mission of Mindset Bros: challenging the stigma surrounding men’s mental health, rebuilding vital communities and creating safe, welcoming opportunities for men to connect.
Mindset Bros currently supports men across the Isle of Wight through 6 weekly Walk & Talks, certified one-to-one support, monthly meet-ups and a growing range of community initiatives designed to combat isolation and encourage honest conversation.
Ross Taylor, Founder of Mindset Bros, has said:
“This is absolutely huge for Mindset Bros. OddBalls is a nationally recognised brand, and The OddBalls Foundation that has already done incredible work to raise awareness of testicular cancer and encourage men to check themselves regularly.
“By coming together, we have an opportunity to start conversations about both physical and mental health. Far too many men continue to suffer in silence, whether they are struggling emotionally or worried about a change in their body.
“These boxer shorts are fun, bold and completely unique, but the message behind them could not be more serious. Check yourself, talk about how you are feeling and never be afraid to ask for help.
“We have 1,000 pairs available, and every purchase will directly support our work in changing the stigma around men’s mental health and rebuilding the vital sense of community that so many men are missing.
“We are incredibly proud of this partnership, and we cannot wait to see people across the Island and beyond getting behind the campaign.”
The exclusive boxer shorts will be available in limited quantities, with supporters encouraged to order early to avoid missing out.
By purchasing a pair, supporters will not only receive part of an exclusive collaboration but will also help Mindset Bros continue providing essential spaces where men can walk, talk, connect and receive support without judgement.
The Mindset Bros x OddBalls campaign launches in November. To purchase the exclusive boxer shorts and support the campaign, visit www.mindsetbros.com.
