In the age of cheap travel where holidaymakers can easily jet off to warmer climates on a budget, it’s getting harder for the UK’s top destinations to continue attracting tourists. The Isle of Wight has recently seen a slight drop-off in visitor numbers, suggesting that something needs to be done to shake things up.
One option could be to leverage the popularity of booming online industries, such as the bingo sector. By offering package trips dressed up as travel bingo cards, it could be a great way to gamify the island experience and attract a new crowd of tourists.
Tapping Into the Modern Bingo Crowd
Online bingo is one of the internet’s fastest-growing trends, and it continues to attract new players. One of the reasons for its rapid ascension has been thanks to its special offers. For example, the welcome bonus for new Paddy Power Bingo players involves free play on the bingo games, plus a chance to win a daily guaranteed cash prize.
Since the rise of online bingo, there has been a notable increase in real-world bingo venues across the country. On top of that, there are also many bingo-inspired events, with Bongo’s Bingo now one of the most popular nights out in the UK. The emergence of these bingo adaptations suggests that a travel-related bingo option could be a hit among people who want to find new ways to enjoy the game. It’s definitely something that tour companies on the Isle of Wight should consider.
Gamifying the Island Experience
Gamification is at the heart of many businesses these days, as it acts as an excellent way to boost engagement. For instance, leading companies like Starbucks have loyalty schemes that give people the chance to accumulate points and level up, leading to greater rewards later on. Travel companies can’t use this approach so easily, as it works better for small items such as coffees at a coffee shop. They can, however, use gamification in different ways.
Offering travel bingo cards to tourists could fulfil people’s desire to complete challenges. Filling in the card by visiting all the different locations could also lead to special offers, such as a discount on the ferry journey back to the mainland.
Source: Pixabay
Supporting Local Businesses and Events
For the Isle of Wight to offer travel bingo cards to tourists, it may require a collaborative effort from different businesses and venues on the island. The concept could act as an additional promotional tool, with venues offering special events allowing people to fill extra squares on their bingo cards.
It could be a social media phenomenon as well, with people encouraged to share their experiences when they tick off the different spots on their cards. If enough people do it, there could be some serious hype that leads to more people booking holidays here to get in on the action.
Tourism is an important source of income for the Isle of Wight, so it’s crucial to keep thinking of ways to freshen it up. Travel bingo could be the perfect way to appeal to a new generation of travellers.
