Apex Competition have announced their first massive draw of 2026, and the winner is going to have a serious decision to make: take the keys to a stunning BMW M4 Competition X Drive, or walk away with a massive £40,000, tax-free.
It’s not just about the main draw, though. To keep things interesting, the team has hidden £30,000 worth of Instant Win prizes inside the competition. This means you don’t necessarily have to wait until draw day to win – entrants could snag cash or tech prizes the moment they pick up a ticket.
It’s been a wild ride for the Isle of Wight-based company. What started as a small Island startup has exploded into a national success story, with the team recently celebrating a huge milestone: they have now awarded over £10million in prizes since they began.
Joe Alexander, one of the faces behind Apex Competition, says the first big comp of the year always feels special:
“We know January is a long month for everyone, so we wanted to put something together that really gets people excited.
“The M4 is an absolute beast of a car—it’s a proper driver’s machine. But we also know that £40,000 is life-changing money, especially right now. It could clear a mortgage chunk, pay for a wedding, or just give someone real security. Handing over the prize, whether it’s the keys or the cash transfer, is hands down the best part of this job.”
While the supercars grab the headlines, the Newport firm has kept its feet on the ground. They’ve built a strong reputation for giving back, donating over £250,000 to UK charities over the last 5 years.
They also keep things transparent. In a world of faceless online interactions, Apex still does things the old-fashioned way: live on camera. The winner will be drawn live on Facebook, where thousands of people tune in to watch the team use a random number generator to find the winner, on Sunday 18th January.
If you fancy your chances at the BMW, the £40k, or any of the instant wins, head to https://apex-competition.co.uk/competition/2022-bmw-m4-competition-x-drive-or-ps40000-ps30k-in-instant-wins-1812026.
