David Brown Automotive has delivered its recently revealed, all-new, all-electric Mini eMastered to world-renowned music mogul and television star, Simon Cowell – and it has an Island ‘DL’ plate.
The news follows the launch of the Mini eMastered model from Silverstone-based David Brown Automotive: a classic Mini remastered as a luxurious, clean city car, designed for the roads of today and tomorrow.
As with all the British firm’s carefully modernised commissions, Cowell’s bespoke Mini eMastered has been hand-built from the ground up over the course of hundreds of hours, using a new strengthened and de-seamed donor shell, lavishly appointed inside and out, and fitted with a modern, simple to use EV powertrain.
Simon Cowell comments:
“This has always been my dream car. It was on my wish list; 1 day I wanted to have a classic Mini. Then I read about this company, and I thought, I’ve got to have one of those.
“I have to say, of all the cars I’ve ever had in my life, this is my favourite, this is a keeper. When I went to the factory, you could tell that every single person had really given their heart and soul into this, there’s so much passion behind it…you know this car has character.”
Cowell initially ordered a Mini Remastered from David Brown Automotive in 2019, but following its delivery, decided he would like to modernise it further, with an all-electric powertrain.
His original Mini Remastered was then re-worked by David Brown Automotive into a Mini eMastered and is now fitted with a whisper-quiet, clean, and effortlessly powerful all-electric drivetrain.
Thanks to its light weight and excellent efficiency, Mini eMastered can cover 110 miles on a charge (WLTP certified) and can be recharged on a home wall box in just 3 hours. It has a limited top speed of 92mph.
It’s thought that the Mini trundled around the Island’s roads at one point. Do you recognise the plate and know its history? Let us know in the comments…
You can watch the full video with Simon Cowell and Formula E presenter, Nicki Shields below:




























































































Simon, watch your back getting in and out!!!
He will be over the moon to have a number plate with
DL on.
I thought DL stood for Dopey Local
That’s why your not paid to think
It does, He just needs to carry a hammer and smoke the erb at the wheel to fit in
Mini ruined will electric motor, instead of the iconic versatile “A” series 🙁
Who cares ?? someone has bought a new car so what !!! He’s not the only person to buy a car ,it happens every day !!!!!!
Rich toys for Rich boys..
Greedy, pampered, self-entitled, over remunerated who? Usefulness to society 1.5/10.
No wonder large sectors of society battle and struggle to survive and get by.