Just for You Holiday Homes, an Isle of Wight-based independent holiday agency, has been awarded a Shortzy Award for Sustainability.
Founded in 2017 by Justine, who returned to her beloved Isle of Wight after a successful career in London’s investment banking sector, Just for You Holiday Homes was born out of a passion for the Island and a deep-rooted desire to protect its future.
With a portfolio of over 30 high-quality holiday properties, the business has become a benchmark for sustainable tourism practices within the UK hospitality sector.
From the very beginning, Justine saw sustainability not as a trend but as a responsibility. She started small, replacing toxic cleaning products with homemade baking soda solutions and evolved her practices to now exclusively use refillable, non-toxic, locally sourced toiletries and eco-cleaning supplies. Her team and guests alike benefit from a healthier, more environmentally conscious environment.
The Shortzy Award highlights Justine’s holistic approach, which includes:
- Zero-to-landfill recycling programs for guests and hosts
- In-house eco laundry systems that drastically cut down on water and energy use
- A partnership with Treepoints, planting over 2,000 trees to date — one for every guest
- Gold Tourism Award from Visit Isle of Wight for commitment to sustainable visitor experiences
- Sustonica environmental accreditation awarded to each property in the portfolio
- A digital guest guidebook and portal showcasing local producers and eco-initiatives
- Collaborations with cleaning product suppliers to make sustainable options more accessible to others
