The team at Isle of Wight Distillery has just launched its first-ever ready mixed Mermaid & Tonic – a blend of its signature award-winning gin paired with Indian light tonic.
The can is printed and plastic-free, plus 100% recyclable. Orders are despatched in plastic-free packaging, enabling the brand to remain emphatically net-zero.
The Mermaid team will be promoting the stylish new can at Cowes Week via boat drops to competitors, a dedicated bar on the main marina, activations throughout the event and sponsorship of the Northwood House Gin Festival.
Xavier Baker, Co-Founder of the Isle of Wight Distillery said:
“After a brilliant response to the Mermaid brand and with people staying closer to home, enjoying staycations and local events, we decided now was the time to broaden Mermaid’s reach. As with any ready-to-drink can, this is perfect for those social, out-of-home, moments – not just picnics and BBQs, but it’s also the perfect sundowner for beach or boat trips!”
Mermaid Gin is named after the local nickname – ‘Mermaid’s Kiss’ – of one of its core ingredients, Rock Samphire, which is harvested just above the high-tide line from the base of cliffs on the Isle of Wight.
The 250ml can weighs in at 6% ABV and is priced £2.90 RRP. 122 kcals/250ml. Available at various retail outlets across the Island and from www.isleofwightdistillery.com.
I had thought that there was a real risk of me sobering up when out-of-home this summer, but this innovation will ensure that when I go on picnics, BBQs, and boat trips etc, I can remain over the limit. Phew.
Yes, same, perfect for drinking behind the wheel too!
I’ll drink to that! The site wouldn’t accept that – said it was too short, what is a G&T if not a short?