Snap Fitness, a local gym in Isle of Wight, just snapped the National Fitness Award for its commitment to delivering unwavering great service to its patrons. The award is in its 15th year and has a number of categories, from Health Club of the Year, Educational Facility of the Year, and, of course, Customer Service of the Year, among many others, all dedicated to appreciating brands like Snap Fitness with a clear dedication to improving quality of service in the health and fitness industry.
Where Is Snap Fitness?
One of the more common complaints among gymgoers is the impersonality of gym service. Especially if you don’t have a personal trainer, you are likely one of the many people with a subscription, clocking in every day to figure it out on your own with YouTube or pointers from your friends. So naturally, when people find out a gym like Snap Fitness exists to ease you in throughout your journey, they want to go aboard.
Gyms like Snap Fitness have gained steady attention because they offer more than just weights and treadmills. For instance, unique features found in a London Gym offer combat sessions, strength classes, small-group coaching, and recovery areas. This helps members settle into a fitness routine that feels manageable. These gyms highlight how structured programmes appeal to people who want clear guidance, practical support, incredible customer service, and more fitness options.
What Is Exceptional About Their Service?
The one thing that becomes obvious on closer inspection is that this is no fluke. Snap Fitness won the same Customer Service Award in 2024, making this the brand’s second consecutive win.
Victoria Coles, Snap Fitness manager, remarked that she was happy that the work put into making the brand stand out was paying off when the gym first won in 2024. She further explained that she could not be prouder after a second win, and that it was amazing to have their work recognised. She added that they were grateful that everyone who comes to their club feels welcome and supported. Coles further expressed how much more they were going to do, how it is back to the drawing board, in hopes that they can improve on their already great service, and improve on what they achieved this year.
Snap Fitness also provides patrons with access to two floors of equipment, just under 30 group classes each week, and a Theragun recovery station. As if that were not already impressive, members have a new tool in their arsenal: SnapApp, which provides recipes and free workouts throughout the week. For a little home away from home, the club provides personal changing facilities with GHD vanity areas and an individual shower, and parking is free for up to 3 hours.
Dominic Musgrave, the director of the National Fitness Awards, was full of adulation when he addressed this year’s winners, one of whom is Snap Fitness. He went on to say that all the recipients should be proud as the standards set for entry this year were higher than ever before, and how selecting the shortlist, let alone choosing the winners and runner-ups in each category, was one of the most difficult things they have had to undertake.
Victoria Cole was on hand again to accept this praise with grace, saying they were proud as a brand to take the award home for the second year in a row. She described how humbling it was for them to be recognised at a national level. She mentioned that they were finalists for the community involvement award, which recognises the community work they have undertaken and serves as the impetus to keep going. The business person that she is, she crowned it by saying how they are available to everybody, whether new or a seasoned pro in the world of fitness, and how they’d help every step of the way.
How Can Other Brands Improve Their Service To Win It Too?
The fact that Snap Fitness won the award back-to-back shows there’s a proven formula. The bulk of it ties back to the community-first approach that is a huge part of the Isle of Wight culture, from local churches preparing festive celebrations to businesses supporting one another throughout the year. The brand is not trying to run a gym; instead, they are trying to create a space where members can come and be a part of a collective. Other brands looking to improve their offering will need to emulate this part of their service, as it is a huge part of the factors being considered by the panel.
The expert panel’s selection process is comprehensive, so a strong online presence alone is not enough; the facility must be welcoming, progressive, and convincing when a panel representative visits the gym in person. With Fitness expert Dean Hodgkin and fitness entrepreneur Katie Bulmer-Cooke on the panel, anything short of perfect is unlikely to meet the cut.
Conclusion
The awards organised by Script Events and industry publication Workout, with support from headline sponsor ServiceSport, have been a welcome addition to the industry. It helps keep brands on their toes as they seek ways to outdo the competition. While they get the national acclaim, the big winner at the end of the day is the average gymgoer who knows that when they show up, they’d be treated more than just a subscription number, but a patron deserving of the best service.
