Whether you are thinking of opening your own eCommerce site or you are just browsing to find a new shop to patronise, there are several factors that go into selecting a good eCommerce site. Let’s take a look at some of the things that you should be on the lookout for when investigating what eCommerce has to offer.


First and foremost, a good eCommerce site will always be a secure one. Since these sites are handling customers’ personal and financial information, you need to make sure that the site has a good level of security in place to best look after such data.

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This starts with some of the various certificates that could be in place to help make the site safe to browse on. Most internet browsers nowadays are good at recognising sites that are not safe and should not let their users access them. Unsecured sites can also easily be recognised by the open padlock symbol next to the address bar – a trustworthy site will have a closed padlock instead. All sites that handle payments should also have good levels of encryption in place to help protect customer details too.

Clear Branding

With eCommerce, a brand has to know how to stand out from the crowd. This is not the same as operating within a single town where you might be the only business to offer your goods and services. On the internet, you have to fight for attention amongst many other competitors.

Due to this, you need to make sure that you have a clear brand that makes you stands out from other businesses that offer the same services that you do. Let’s take the example of the casino industry. An online casino should always have an amazing and unique website that helps to make it memorable and easy for patrons to find.

Social Media

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While this is not a must, many of the best eCommerce brands have a presence on social media. This helps them promote their services further, whether they are sharing sneak peeks of upcoming projects or they are showcasing customers using their products.

Social media is a great way to interact with customers too. You could run competitions through this page to increase engagement in addition to replying to comments that might be left. This latter is very important, as this and private messages are a key way that your customers could get in touch with you if they have an issue with an order.

The above points are three important factors that all eCommerce sites need to have for the largest amount of success. While there are many things that could also contribute to the success of an eCommerce site, you will frequently find that many of the best sites have these in place. As a consumer, checking that a site has them is a great move to ensure you are shopping somewhere safe. As a business owner, you should include them to help show your customers that you are a trustworthy brand.

The views/opinions expressed in these comments are solely those of the author and do not represent those of Island Echo. House rules on commenting must be followed at all times.
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