Robin Hill has announced a change in ownership, with a new leadership structure announced to support the park’s next chapter.
Co-owner Lee Priddle is stepping away from the park to focus on his other business interests, with fellow co-owner John Smith taking full ownership of the popular Island attraction.
The departure of Lee brings to an end a partnership that has seen millions invested in reviving the former country park. The pair purchased Robin Hill in July 2024 after the attraction closed under former owners Vectis Ventures in October 2023, leaving its future uncertain.
John and Lee subsequently transformed the site into Robin Hill Adventure Park, reopening in April 2025 with more than 15 new attractions, including mini diggers, crazy golf, an electric boat safari and an indoor ice rink, alongside established favourites such as the Toboggan Run.
Now, following what the owners describe as another incredible year, Smith will take full ownership of the business from December 2026.
Lee Priddle has said:
“It has been a pleasure to be part of Robin Hill, helping to save and re-establish it as one of the Island’s favourite tourist attractions after several years of closure.
“I would like to thank everyone who has supported John and myself on the journey which has been incredibly rewarding for me and my family.
Article continues below this advertisement “I have felt a real sense of achievement, however I now need to turn my attention to my other businesses which are growing significantly and I wish John and the team every success for the future.
“Recent appointments have made that possible and I know that the park will continue to go from strength to strength after another incredible year.”
John Smith has said:
“I would like to thank Lee for his incredible contribution to Robin Hill and wish him every success as he focuses on his other business interests.
“We bought the park together back in 2024 and have enjoyed every moment of working on the project over the last two years.
“Taking full ownership is an exciting step for me, and I look forward to working with Darren, James and the wider team to build on what we have achieved and develop the park’s future.”
As part of the leadership shake-up, Darren Cool has been appointed Managing Director and will take full responsibility for the park’s overall direction, strategy and commercial development.
Current Park Manager James Marsh will also join Smith and Cool on the Robin Hill Board as a Director, overseeing day-to-day operations.
The new leadership structure will take effect from next month.
