Emergency services including the Isle of Wight Fire and Rescue are in attendance at the scene between Rookley and Blackwater, which has resulted in the closure of the through road at the junction with Sandown Road.
Island Echo understands two vehicles have collided – a Silver Mercedes and a Reynolds and Read lorry.
UPDATE @ 14:50 – It is understood at least one of the tyres on a large Reynolds and Read lorry has blown, causing the driver to lose control and collide with the passing Mercedes car.
One male has been injured in the incident and is being treated by paramedics from the Isle of Wight Ambulance Service, however is not thought to have sustained any serious injuries.
Southern Vectis Route 3 buses are diverting via Merstone until further notice.
UPDATE @ 15:55 – Blackwater Hollow has now reopened according to Police
Southern Vectis have resumed a normal service