The new selection will add fresh and frozen food to The Range’s already vast array of essentials, from pet supplies to cleaning products.
The welcomed addition to the store is part of an alliance between Iceland and The Range, aiming to bring an Iceland department to many of their stores. Celebrated amongst local communities, The Range has successfully launched Iceland within over 70 stores already, with more to follow throughout 2021.
The new food department will be a great benefit to both new and regular customers, allowing them to purchase all their necessities under one roof. From well-known brands such as Greggs and Slimming World, to usual essentials like milk, bread and veg.
Alongside the launch, customers will notice that changes have been made to other departments around the store, making it easier for them to shop.