Islander Doreen West, a team member at Newport’s Travelodge hotel, has been crowned Travelodge Breakfast Champion and won an all-expenses paid trip of a lifetime – an exclusive tour of Lavazza’s coffee plant in Turin, Italy.
Doreen won the crown of Breakfast champion after beating her 9,000 UK hotel colleagues for record breakfast sales at the Lugley Street hotel.
Travelodge, the UK’s first budget hotel chain that operates 513 hotels across the UK launched its new breakfast menu in October 2015. The company serves 3million breakfasts annually and following customer feedback launched its best ever breakfast menu which included fresh Lavazza Coffee options as well as major household brands such as Heinz, McCain and Linda McCartney.
The new breakfast comprises of a new improved ‘All You Can Eat’ Full Breakfast menu for £7.95, which includes: prime back bacon, Cumberland sausages, free range scrambled eggs, fresh tomatoes, fresh cooked mushrooms, McCain hash browns, Linda McCartney vegetarian sausages and Heinz baked beans.
The menu also includes a lighter breakfast option at £5.75, which includes: Yeo Valley organic yoghurts, Quaker Oats granola, Kellogg’s cereals, fruit salad, Duerrs jams, honey & marmalade, Nutella and all butter croissants. (For each paying guest, two children under the age of 16 eat for free)
To support the launch of the new Breakfast offering, Travelodge set its hotel teams a challenge to find the company’s top breakfast champions and Doreen certainly rose to the challenge and is 1 of 6 Travelodge employees to win the title and an exclusive trip to Turin, Italy to explore Lavazza’s famous coffee plant.
Lavazza is an Italian coffee company which was founded 120 years ago in Turin and is still owned by the Lavazza family. Turin is one of the world’s largest coffee production plants. The company is branded ‘Italy’s favourite coffee’ and is the retail market leader in Italy.
Doreen said:
“I am absolutely thrilled to be crowned one of Travelodge’s Breakfast Champions. All of my colleagues across the business work extremely hard and strive to deliver the best customer service therefore it’s such an honour to receive this recognition not just for me but for my hotel too.”
“We know that breakfast is a crucial part of our customer’s stay with us, so we have spent a considerable amount of time working with them to define exactly how we can get their day off to the best possible start.
“Customers love our new breakfast menu, you can’t beat a good traditional Full English and with the introduction of our new branded items and Lavazza coffee options, it’s a big winner.
“Not in my wildest dreams did I think that I would one day visit Turin the home of espresso. I have never been to Italy and the trip certainly was an opportunity of a lifetime. We had an exclusive tour of the Lavazza coffee plant to experience first-hand how their 120 year old coffee blend is created. We enjoyed coffee tasting sessions and learnt how coffee is grown, sourced and roasted.
“Now when I am serving my customers breakfast I can share facts about the coffee they are drinking.”
This new breakfast menu is the company’s latest step on its journey to build new Travelodge. Supporting its £100 million nationwide hotel modernisation programme and improved guest experience, this is another reminder that Travelodge is Britain’s favourite hotel for value.
