Local Community News

WIGHTLINK LAUNCHES #ACTIONWIGHT CAMPAIGN

walkingautumnWightlink is putting its marketing weight behind the Island’s tourism industry through its support for major action events being staged on the Island during May.

From top flight bike races to walking festivals spanning the entire Island, there are many exciting challenges that Wightlink is helping to promote to a wider audience of thrill seekers on the mainland.

The ferry company will be helping promote nationally recognised events taking place during the Isle of Wight’s Action Month, sharing information and showcasing the wide range of other outdoor pursuits available across the Island. The action-packed programme during May includes the Pearl Izumi Tour Series, Isle of Wight Action Challenge and the Isle of Wight Walking Festival.

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As well as transporting adventure seekers across the Solent, Wightlink will be running an #ACTIONWIGHT social media campaign, which will tie all the events together and help participants to connect and share their experiences. Those who share their #ACTIONWIGHT photos and experiences will automatically enter Wightlink’s competition to win an all-out-adventure grand prize and the chance to stay at Tom’s Eco Lodge boutique glamping accommodation with adventure activities provided by Adventure Activities Isle of Wight*

Mark Persad, Head of Marketing at Wightlink, said:

“Our latest social media competition reaches out to our large audience of followers and builds on the success of our award-nominated #wightlive social media campaign.

“We’re putting our marketing power and PR resources behind promoting the action-packed programme of events during May, highlighting the vast array of adventures and activities available on the Isle of Wight with the aim of encouraging more visitors to the Island”.

Visit wightlink.co.uk/actionwight for information on the Action Wight adventures set to take place and a video for more Action Wight inspiration.

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