Sainsbury’s West Cowes launched their partnership with their new Local Charity of the Year, The Hampshire and Isle of Wight Air Ambulance, at the weekend.
The Hampshire ans Isle of Wight Air Ambulance (HIOWAA) was chosen by Sainsbury’s customers at the beginning of July and the charity will now receive a year’s worth of support through fundraising and awareness from the store.
Representatives from the charity joined Sainsbury’s colleagues over the weekend to kick start the fundraising with various events at the West Cowes store, including colleagues rowing 100 miles, a cake sale, dress up and in-store collection.
Trish marsh, lottery promoter at HIOWAA said:
“Sainsbury’s Local Charity of the Year scheme has made a real difference to many charities over the last few years and we’re delighted to have been selected. We’re really looking forward to getting started and raising awareness of our cause as well as raising vital funds to continue our work in the community.”
Maria Bird, Store Manager at Sainsbury’s West Cowes, added:
“We’re really looking forward to working with the Hampshire and Isle of Wight air ambulance over the next year and the team have some great ideas for fundraising. We hope our support will make a real difference to the charity, and customer enjoy the variety of activities we are planning.”
The Local Charity scheme is now in its seventh year and has raised over £7 million to support local charities since 2009.
