Harrogate-based premium Gin brand, Slingsby, has partnered with Lendy Cowes Week 2019 as the Official Gin supplier for the regatta and headline sponsor of Ladies Day.
The sponsorship package, secured for the major sailing event running from 10th-17th August, includes sponsorship of the exclusive evening reception on Ladies Day and on-lookers will also spot a ‘Slingsby Ladies Day’ flag flying proudly on all boats that have female sailors.
The Gin brand will benefit from broadcast channel support and on-site branding during the event. Slingsby branding will be seen across Cowes Yacht Haven, Shepards Marina, Cowes Parade and the High Street – giving them a spotlight focus for the many hundreds of competitors and visitors who attend the highly anticipated regatta.
Kate Johnson, Commercial & Marketing Director for Cowes Week Ltd said:
“We are delighted to welcome Slingsby Gin back to the regatta. Having dipped their toe in during Cowes Week 2016 Slingsby saw the opportunity to be the Official Gin and how warmly the brand was welcomed. We are excited that Slingsby will be sponsoring our famous Ladies Day on Tuesday 13th August and look forward to announcing more plans.”
A Slingsby branded yacht will also be at the regatta and guests can visit the popular Fever Tree bar located in Cowes Yacht Haven and other bars to enjoy a Gin or two.
Co-Founder of Spirit of Harrogate Marcus Black comments:
“We are delighted to be part of one of the UK’s longest running sporting events. Bringing a touch of Yorkshire to the highly successful regatta is brilliant and we wish good luck to all those competing and hope they enjoy a refreshing Slingsby G&T after racing.”
Article continues below this advertisement