What started as an idea to raise awareness of men’s mental health and testicular cancer became deeply personal for Mindset Bros founder Ross Taylor when, just 5 weeks after approaching national underwear brand OddBalls, one of his closest friends was diagnosed with the disease.
Mindset Bros has now launched 1,000 pairs of exclusive boxer shorts in collaboration with OddBalls, with the limited-edition range designed to encourage men to talk openly about their health and check themselves regularly.
Ross first contacted OddBalls on 13th March 2026 with the idea of creating the exclusive underwear range.
However, just 5 weeks later, Ross received a phone call from close friend and Mindset Bros Unfiltered co-host Barry Lloyd, who revealed that he had been diagnosed with testicular cancer.
The news brought the importance of the campaign even closer to home, reinforcing the need for men to speak openly about both their physical and mental wellbeing.
In a brave and lighthearted show of support for the campaign, members of the Mindset Bros group, including Barry himself, have stripped down to their boxer shorts for a fun-filled photoshoot promoting the collaboration.
The photoshoot puts the men behind the campaign front and centre, combining humour with an important message about breaking down embarrassment and encouraging conversations around men’s health.
Ross Taylor, Founder of Mindset Bros, has said:
“Mindset Bros was created to provide a comfortable place for men to talk, without feeling ashamed, embarrassed or judged. We should all feel comfortable talking about these things rather than bottling up our feelings, emotions and stresses.
“This campaign is particularly important to us. I first contacted OddBalls with an idea, and just five weeks later Barry called to tell me he had testicular cancer. It made the connection between men’s mental health and testicular cancer even more apparent.
“We wanted to create something that could help raise awareness, get people talking and remind men to check themselves.”
According to figures shared by The OddBalls Foundation, around 2,300 to 2,400 men are diagnosed with testicular cancer in the UK each year – equivalent to around 6 or 7 cases every day.
It is the most common cancer affecting young men aged 15 to 49, with an estimated lifetime risk of 1 in 220 males.
The Foundation also reports that around 95% to 96% of cases are curable, particularly when detected and treated early.
The campaign encourages men to carry out regular self-checks and seek medical advice if they notice anything unusual, while also reminding them of the importance of talking about their mental health.
Mindset Bros currently supports men across the Isle of Wight through 6 weekly Walk & Talks, certified one-to-one support, monthly meet-ups and other community initiatives aimed at tackling isolation and encouraging open conversations.
Money raised through the sale of the boxer shorts will support the group’s ongoing mission to challenge the stigma surrounding men’s mental health and create welcoming spaces where men can connect without fear of judgement.
The exclusive Mindset Bros x OddBalls boxer shorts are available now at www.mindsetbros.com.
