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MERMAID GIN LANDS MAJOR NEW RETAIL OPPORTUNITY

L-R: Andy Dent, Xavier Baker, Mermaid 'Merchelle', Malcolm McClellan and Angus McIntyre

Isle of Wight Distillery’s Mermaid Gin is now available to purchase from World Duty Free at Southampton Airport.

With the airport welcoming over 2 million passengers through its doors each year, World Duty Free is the highest profile retail outlet for Mermaid Gin.

The new retail agreement was officially launched this week with the help of a real life mermaid – and it’s already proving to be one of the airport’s bestselling local spirits.

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Andy Dent, Retail Manager at Southampton Airport, said:

“We are delighted to welcome Mermaid Gin to World Duty Free at Southampton Airport. It is great to be able to support the region and sell a truly local product which will be available to all passengers flying through. We wish Mermaid Gin all the best”.

World Duty Free Group is the overall market leader in the European airport retail heartlands of Spain and the UK, with a substantial international presence in the Middle East, North America, Latin America and the Caribbean.

Xavier Baker of the Isle of Wight Distillery said:

“We are extremely pleased and proud to have our flagship product on display at Southampton Airport. This is great opportunity to show the whole world what the Isle of Wight can produce and really put ourselves on the map”.

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