The Isle of Wight Council will be promoting two of its major events at the UK’s largest outdoor exhibition show this month.
The council’s events team will be speaking to visitors at the annual Telegraph Outdoor Show which is held at London’s Excel Centre between 13th and 16th February.
They will be promoting both the Isle of Wight Walking Festival and the Isle of Wight Cycling Festival. Both events are hugely popular and attract thousands of participants from the Island and the mainland, as well as Europe.
Shirley Smart, Cabinet member for tourism, said:
“It is important the council continues to promote the Isle of Wight at major tourism events such as the Telegraph Outdoor Show.
“Many visitors to the show simply may not realise just what the Island has to offer for all ages. Our walking festival for example is Europe’s biggest, while Lonely Planet Magazine described the Isle of Wight as one of the top ten destinations in the world for cycling.”
David Thornton, chief executive of Visit Wight, said:
“The Island’s landscape lends itself to all manner of exciting activities and adventure holidays and the Outdoor Show is the ideal place to exhibit and set up meetings with the big branded companies looking to extend their markets.
Article continues below this advertisement “This also fits a recent opportunity to partner VisitEngland on its ‘Year of the Bike’ campaign and we are delighted to be working with the Isle of Wight Council at the Outdoor Show to showcase our new Bicycle Island brand which capitalises on our reputation as number one of the world’s top ten cycling routes.”
The Isle of Wight Walking Festival, which recently announced major satellite navigation firm Garmin as its main sponsor for 2014, takes places between 3rd and 18th May, while the Isle of Wight Cycling Festival is held between 13th and 28th September.
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