Hovertravel has added push notifications to its popular smartphone app, giving customers the opportunity to receive real time status updates on their mobile devices.
Push notifications work by sending a message to the notification centre or status bar of the user’s smartphone and is the default way of communication for apps on smartphones. In terms of customer interface and ease of use, push notifications are simpler than emails, they are quick to deal with and manage. They are simple, uncomplicated messages that provide only the essential information, making them user friendly and effective.
Loretta Lale, Head of Commercial at Hovertravel, explains:
“We are always looking for ways to use technology to improve our customer service, so we can now send status updates at whatever time they happen via push notifications. Push notifications are considered less intrusive than SMS because messages can be delivered on the user’s screen without interrupting their current activity, and it will never incur a cost to the customer.”
“Push notifications are the latest addition to our comprehensive suite of status update methods, joining our SMS, website homepage tracker banner and dedicated phone line. We also use Twitter and Facebook to communicate any changes in status. We appreciate that an increasing number of our customers use their mobile devices as their primary communicators and we believe that push notifications will help keep our customers updated and informed.”
