Gioia Minghella-Giddens is to open the new premises for Dress for Less, the Island Dress Agency supporting Sight for Wight on Saturday 10th June.
Dress for Less has been selling their client’s pre-loved clothes and accessories for 5 years and to celebrate have invested into moving to a new shop offering easier parking and access for their customers.
Gioia lives here on the Island at the helm of Minghella Ice Cream, recently mourning the very sad loss of her late sister, Jazz singer Edana. Gioia is a strong supporter of the Charity helping at many events including the annual Short Story Writing Competition.
At Dress for Less, clients bring in their new and nearly new items which are then displayed for sale and when sold the client receives 50% of the sale value donating the other 50% to Dress for Less. All excess income that Dress for Less takes is then donated to Sight for Wight providing vital funds for the Charity.
Sight for Wight is the Island’s oldest working Charity dating back to 1865, even predating the RNIB; the Charity provides support to Island residents living with Sight Loss to help them live safely, independently and confidently. With just under 1,000 people living with severe sight loss and a further 6,500 people living with failing sight, the Charity is a real lifeline for people providing one to one support where and when it is needed.
Lisa Hollyhead CEO of Sight for Wight said:
“Our Dress Agency offers local people the chance to get value from their new and nearly new clothes whilst helping Islander’s living with Sight Loss. All items are checked to ensure they are of the highest quality before they are accepted, giving peace of mind to our customers that their new outfit will be flawless.”
Debbie Durbridge said:
“Every day here at Dress for Less is so wonderful, I absolutely love my job; people come in, often disheartened, and together we look at different colours and styles of outfits to suit them as an individual. When people send me photos of their special day with huge grins on their faces, it makes everything worthwhile. But it is not just formal wear, we stock a very wide variety of clothes and outfits ranging from casual day wear to Mother of the Bride and with constantly changing stock, it is always worth popping back in.”
Of course, selling pre-loved clothes not only helps to reduce our carbon impact but it also gives our clients an income from their sale and provides reduced cost, but not reduced quality, clothing to our customers. The loyalty scheme means for every £50 you spend you receive a £5 voucher.






























































































This is an interesting story BUT where on the island is the shop?!! It’s all very well to say it’s moving into a new shop, but poor journalism not to give the location. Does anyone know where it is?
er, the address might be useful. thanks!
Hello, elephant in the room here. WHERE are the new premises that this article is all about? PS No points to any person responding with “Isle of Wight”.
Look forward to welcoming everyone at 57 Pyle Street Newport
Silly paper has not put in WHERE the shop is going to be…