Full-service marketing and PR agency, McKenna Townsend, has been appointed to manage national and regional PR for the cross-Solent ferry company, Red Funnel.
The Dorset-based agency has already begun managing all PR activity after taking over from previous PR agency Carswell Gould. This has included recently overseeing Red Funnel’s naming ceremony of its new £10million freight ferry, Red Kestrel.
McKenna Townsend will support with creative campaigns, media relations, press trips, corporate profiling and crisis and issues management.
Sarah Townsend, joint-Managing Director at McKenna Townsend, said:
“We are very excited to be working alongside Red Funnel Ferries, a leading local company here in the south coast, to help raise its profile further, drive bookings and leverage its position as the Isle of Wight ferry provider of choice.
“This appointment makes a great addition to our extensive client mix and we’re looking forward to working with Red Funnel in what is set to be an exciting and busy year.”
Donna Gudowski, Head of Marketing at Red Funnel Ferries, added:
“As the original Isle of Wight ferry operator, it’s important that Red Funnel stays front-of-mind with our existing and potential new customers. The appointment of McKenna Townsend as our retained PR agency allows us to broaden our reach and introduce even more people to what the Isle of Wight has to offer.”
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Great another excuse for a price hike !!!!!
PR or not I’d much rather have the option of driving directly to and from the mainland
not going to happen anytime soon. Infrastructure funds own those ferries and it is infrastructure funds that finance projects such as bridges and tunnels. They aren’t going to destroy their own ferry investments.
No town or city on the mainland benefits from an on/off ramp or tunnel entry/exit to/from the island and won’t want it in their back yard.
Any bridge would be closed in high winds. No walking through any tunnel.
Red funnel are spending ticket revenue on a PR agency, which ultimately means higher expenditure and higher ticket prices for residents.
There will not be a single brick laid or shovel full of dirt dug for a bridge or tunnel within the next 10 years at least, so do not get your hopes up.