Tomatoes for Pipers’ tomato flavoured crisps will now be sourced from the rich and fertile Arreton Valley here on the Isle of Wight.
Since 2007, expert Paul Thomas has grown an astonishing variety of tomatoes in the Island’s unique maritime climate, helped to ripen in some of the best sunshine levels in the UK. Britain’s tastiest tomatoes are left to mature on the vine and only picked when they reach their peak of flavour.
As part of their quest to ensure the best provenance for their snack flavours, Pipers will now choose the best of Isle of Wight tomatoes to give Pipers Tomato crisps their unique character and bold flavour. These will now be called Pipers Arreton Tomato Crisps.
Pipers Marketing Manager Katy Hamblin takes up the story…
“Pipers is, and always has been, incredibly proud of the quality, consistency and provenance of our flavour ingredients. So much so, we tell the story behind our flavours on the back of every pack of crisps we sell.
“We’re constantly on the look-out for flavours with provenance and we think Arreton tomatoes is an absolute hidden gem. Our Pipers Arreton Tomato crisps have been matched to the existing flavour, but in taste tests most people think they taste even better than they did before”.
Pipers Arreton Tomato Crisps are vegan, vegetarian and gluten-free, and available in 40g packs and 150g sharing bags. The new packs, featuring a minor colour change and name change, are available from late May 2019.
Sounds good, but where can you buy them ?
Wow another success, I was involved with this tomato business for well over 25 years and have seen it go from strength to strength, through the highs and the lows. I will definitely be on the lookout for the new crisps