Have you ever tried asparagus just after it’s picked? Or milkshake made with milk that’s fresh from the cow? A new campaign is being launched encouraging Islanders to ‘try something new’ and enjoy Island produce.
The ‘Let’s Buy Local’ project is being launched today (Monday 1st June) and aims to get us tucking into the high-quality food and drink that’s grown or made on our doorstep. It’s backed by the Island’s producers and farm shops, who have pulled out all the stops to keep us fed during the coronavirus crisis.
The campaign is being funded by Natural Enterprise, an economic and environmental charity based on the Isle of Wight. It’s a collaboration with Wight Marque, the food provenance scheme managed by The Royal Isle of Wight Agricultural Society, and Wordsandstuff.co.uk creative agency based in Ventnor.
Graham Biss, Managing Director of Natural Enterprise, says:
“We’re so lucky here on the Island. Our local produce is world class and Islanders get their pick before anyone else. This means that we get to eat the tastiest fruit and veg, the freshest seafood and the most succulent meat. There are also so many artisan producers, who are really passionate about their creations”
“Our challenge to you is to ‘try something new’. Try an Island product that you’ve never tried before. Just do it once a week, and you’ll soon be hooked. You’ll be treating your tastebuds, and helping local businesses too. So step up to the plate – your Island needs you!”
Through Wight Marque’s Facebook page, Islanders will be offered the chance to review products, try samples, get discounts, and share tips about any new discoveries.
Vanessa Langley, the Project Co-ordinator for Wight Marque, says:
“Let’s eat for our Island. I’m really excited about trying one new product a week, and can’t wait to hear how everyone gets on.”
Susie Sheldon, the Lord Lieutenant of the Isle of Wight, is one of the many local figures supporting the campaign. She says:
“What makes Island produce so special is the enthusiasm and the passion of the people who produce it. So many of our local businesses have made a huge effort for us during the crisis, so now I hope that people will continue to support them.”
For more information visit www.letsbuylocal.org.uk or www.facebook.com/wightmarque.
