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#WDYT CAMPAIGN LAUNCHES WITH INFORMATION EVENTS

L-R: John Wood (Director of Sales), Hannah Dove (Retails Executive) and Chris Ashman (Director of Regeneration for the Council)

A Government-backed campaign to help increase footfall in our local high streets has launched on the Isle of Wight this week.

As previously reported by Island Echo, the #WDYT (What do you think?) social media campaign will provide support in using, or even setting up a digital presence to retailers in Newport and Ryde. It’s also a chance to showcase all that’s available on the high street to shoppers via their mobile phones or computers, and includes offers and competitions.

Other towns that have piloted the campaign have seen increases of up to 22% in local footfall.

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2 launch events were held in Newport on Wednesday and Ryde on Thursday, allowing local businesses to find out more about what is on offer.

Polly Barnfield OBE, #WDYT campaign founder adds:

“The key to the #WDYT campaign is that we are able to measure the daily changes in digital influence for both the town and all of the retailers in that town. You can’t improve what you don’t measure, and the #WDYT campaign has proven that by sending daily updates in ranking, footfall increases more quickly”.

Photographs: Graham Reading Photography

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