Public Health England (PHE) is today (Tuesday) launching a major new campaign in the South East, ‘Cervical Screening Saves Lives’, to increase the number of women attending their cervical screening across the region.
The campaign will encourage women to respond to their cervical screening invitation letter, and if they missed their last screening, to book an appointment at their GP practice.
Around 381 women are diagnosed with cervical cancer in the South East each year and around 104 women die from the disease. It is estimated that if everyone attended screening regularly, 83% of cervical cancer cases could be prevented.
New research from PHE shows that nearly all women eligible for screening (90%) would be likely to take a test that could help prevent cancer, and of those who have attended screening, 9 in 10 (94%) would encourage others who are worried to attend their cervical screening. Despite this, screening is at a 20-year low, with 1 in 4 eligible women (those aged 25 – 64) in the UK not attending their test. The screening rate for the South East is 72.9%, below the national standard of 80%.
The new PHE campaign provides practical information about how to make the test more comfortable and gives reassurance to women, who may be fearful of finding out they have cancer, that screening is not a test for cancer. Regular screening, which only takes a few minutes, can help stop cervical cancer before it starts, as the test identifies potentially harmful cells before they become cancerous and ensures women get the right treatment as soon as possible.
The PHE research shows that once women have been screened, the vast majority of women feel positive about the experience, with 8 in 10 (87%) stating they are glad they went and that they were put at ease by the nurse or doctor doing the test (84%).
Paula Jackson, Consultant in Public Health – Screening & Immunisations, South East said:
“We know that cervical screening rates are at a twenty year low with one in four women in the UK not attending for their cervical screening.
Article continues below this advertisement “About 2,500 cases of cervical cancer are diagnosed in England each year and in 2014 -16, we know that 381 of those diagnosed were women from the South East.
“It’s important to understand that cervical screening isn’t a test for cancer, it’s a test to check the health of the cells in the cervix. For most women, the test result shows that everything is normal but for around 1 in 20 women the test shows some abnormal changes in the cells of the cervix. Often these changes won’t lead to cervical cancer and cells go back to normal on their own but, in some cases, the abnormal cells need to be removed so they can’t become cancerous.
“There are many women who may have not responded to their screening letters or who may have missed a previous appointment. I want to appeal to these women and urge you to arrange a screen as soon as possible. Regular screening means that cancer is usually detected early, which means that the cancer is often much more treatable and the outcomes for women are much better
“There are a number of ways to make the experience of being screened more comfortable. The nurses who take the samples are trained and experienced in how to make your test comfortable so talk to them and remember you could take a friend or family member with you for morale support.
“We all lead busy lives and sometimes a kind reminder from a friend or family member can make all the difference as to whether things get done or not. I want to ask everyone who has a woman in their life to help make those reminders and encourage those you know to attend for their cervical screening, it could save their life.”
Dr Dawn Harper is supporting the campaign and comments:
“Cervical screening is one of the most important things women can do to protect themselves from the risk of cervical cancer. Screening can stop cancer before it starts and saves thousands of lives every year.
“Some women are nervous or embarrassed about the test and put off having it done. While it’s not the most enjoyable experience most women say it wasn’t as bad as expected and were glad they did it. The tests are usually done at your GP surgery by female nurses who are trained to make women feel more comfortable and talk them through the process. I cannot stress how important it is not to ignore your screening letter – it’s a five minute test that could be lifesaving.”
The campaign is also being supported by leading charities across England including Jo’s Cervical Cancer Trust. Activity includes new advertising on TV and other channels, together with the cascade of information through GP surgeries and pharmacies.
For further information about cervical screening, search ‘NHS Cervical Screening’ or visit www.nhs.uk/cervicalscreening.
