Bet365 has reported that they made a huge £2.81 billion for the year 2020/21 and a 13% increase in active users, thus highlighting how they continue to dominate the sports betting market across the world.
The firm is one of the most reputable companies around the globe, with the operator able to provide its services across the vast majority of the planet. The Netherlands is just one of the newest markets the operator has been able to expand in and those that reside there can access some great bonus codes in this article if they wish to check out why the firm is considered to be one of the best around for all online gambling experiences.
It should be noted that the importance of the 2020/21 figures should not be underestimated or downplayed in any way, as they take into account for the global pandemic that had been experienced, which completely altered the way the entire planet lived for a significant period of time with the impact still being felt.
Nonetheless, while many businesses and industries were impacted significantly, it would seem Bet365 managed to increase its position within the gambling market and continue to achieve significant growth.
Bet365 managed to experience growth despite setbacks
Of course, many punters continue to use Bet365 because the sportsbook has managed to establish itself as one of the best for sports betting. Players are able to wager on a variety of different sports and betting markets, while also being able to enjoy extremely competitive odds simultaneously.
However, with the pandemic and the pausing of sport, the bookmaker was required to change its focus as it was unable to stream live sports and events, while also being unable to offer its famed in-play betting and cash-out betting options.
This is where online casino gambling comes in and why the firm was still able to report revenues of £2.81 billion for 2020/21. While the sportsbook is known for its sports betting offering, they were proactive in its response to the situation and decided to offer casino gaming to its punters. In fact, they were able to enjoy a huge amount of success because of this decision, as they saw an increase of 8% in gambling audience because of this particular offering.
Bet365’s iGaming offering – which encompasses online slots and live dealer games, as well as classic table games – is rather varied and diverse, thus giving members the opportunity to gamble in a different way, while also still being able to enjoy certain bonuses that have been created.
Sponsorship also helped generate revenues
It is not a secret that Bet365 owns Stoke City FC in England’s Championship; a team that was last in the Premier League in 2018 after a decade at the top of the country’s football pyramid. The group owns the club with founder Denise Coates – alongside John (brother) and Peter (father) – and have used their brand as a sponsor for the club. The stadium is known as the Bet365 Stadium, while the players wear the brand’s logo on the club shirt.
According to figures released in the report, more than £29.3 million was made from this revenue avenue.
