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SUPPORT PLEDGED FOR NEW INFORMATION POINT

tipshanklinA new Tourist Information Point in Shanklin has received the prestigious backing of Visit England (VE) – the organisation responsible for marketing England to the domestic and established overseas markets – and the Island tourism body, Visit Isle of Wight Ltd (VIOW).

Situated in a prime location in Shanklin Old Village, one of the Island’s most picturesque and important holiday areas on the Island, Vernon Cottage Tearoom, Tavern, Restaurant and Gift Shop will provide visitors with a one-stop holiday shop and allow them to make the most of their stay.

With three separate entrances including ones from the Old Village car park and High Street, Vernon Cottage is the perfect location for a Tourist Information Point. There is even a dedicated patio and garden area with tables where visitors can study the information they pick up, plus a large map of Shanklin to show visitors exactly where they are in relation to all the attractions of the Old Village, Shanklin Chine, the seafront, main shopping town and railway station.

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Visitors to Vernon Cottage will be able to pick-up a variety of maps, leaflets and publications, talk to trained tourist staff and find out what’s on in Shanklin and other attractions across the Island.

Paul de Vere, of Vernon Cottage, said:

“We have worked hard to establish this Tourist Information Point and firmly believe it is a great example of private enterprise rising to the occasion and fulfilling a public need. Tourist information is a vital part of the visitor experience and hopefully our model will be widely copied across the Island.”

David Thornton, CEO Visit Isle of Wight Ltd added:

“People like visitor centres and the reasons for going to one are varied.  For many, it’s to find out about local transport options, or to find new places to visit.

“But whatever the reason, an opportunity exists to enhance people’s enjoyment and to influence them to generate business for many other local tourism enterprises, which is why we are so delighted to support this new tourism initiative created by Shanklin for Shanklin.”

This first Tourist Information Point is intended to form part of a new tourist information strategy. Other potential sites currently under discussion include Ventnor, Newport and Ryde.

For further details about the Isle of Wight, visit http://www.visitwight.co.uk

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