An Isle of Wight based social marketer has managed to reach the final nine for a national entrepreneur award, grabbing the opportunity to meet Apple Co-Founder Steve Wozniak at a glittering black tie awards ceremony in Birmingham.
Veronica Pullen from Lake reached the final nine in the Best Marketing Campaign category at the National Entrepreneur Awards Ceremony earlier this month after generating £3,500 in 4 hours from a special offer that was planned and implemented within just 24 hours. Her marketing campaign, which was launched on a Sunday afternoon, got her noticed and shortlisted from 423 entries.
Veronica, Founding Partner at Word of Mouth Local Social Marketing comments:
“The National Entrepreneur Awards is an annual celebration of the great work done by some of the most dedicated and switched on entrepreneurs in the UK. We are honoured and delighted to be selected as a finalist from the 423 entries, and look forward to 2015 being an even stronger year for us.”
The awards were hosted by the UK’s top satirical impressionist, Alistair McGowan who said:
“Social Marketing Queen Veronica Pullen had one weekend to make £2,000 – or miss out on her dream move to the Isle of Wight. She got to work.
“Within hours she had designed an offer, built a sales page, and crafted a sales email that highlighted a ‘no brainer’ offer; sent it to her email list at 15:00 on Sunday afternoon, and seven hours later she’d raised £3,500.
Veronica’s campaign goes to show that when all seems lost; it very rarely is!”
“For 20 years I had dreamed of living on the Isle of Wight but until I had grown the business to a level of success where I could employ my husband, it was never possible as we had to live within easy commute of his job in Reading.
“In July 2013 he joined the business full time, and in September we fell in love with a bungalow in Lake. On the Saturday morning we were £2,000 short of the funds we needed to produce by 09:00 on Monday. A bit of fast thinking, a real determination not to let the dream slip away, and this campaign was the result.
“One year later, we still feel honoured to call the island our home. Our profits have tripled and plans for further growth in 2015 are already in place.”