THE Island’s NHS Trust are urging residents to get behind plans to standardise packaging for tobacco products, in an aim to reduce the United Kingdom’s morbidity rate.

Tobacco use remains one of the most significant challenges to public health across theUnited Kingdom.  Today around 21 per cent of adults in Great Britain smoke. Smoking is harmful not only to smokers but also to the people around them. Smoking is the primary cause of preventable morbidity and premature death, accounting each year for over 100,000 deaths in the United Kingdom.

The Department of Health are considering additional action that could be taken to reduce tobacco use. Every year, another 340,000 children in the UKare tempted to try smoking. And evidence suggests that they are more likely to be attracted by designed tobacco packs, than by plain packs.

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A consultation is underway about the possible introduction of standardised packaging for tobacco products – and Isle of Wight NHS Trust is urging people to make their views known.

The Consultation is running for 12 weeks from 16th April 2012 to 10th July 2012 with Smoke Free Road Shows taking place across the South East of England,

If the proposal is approved, it would mean that all tobacco products would be required to look the same.  Standardised packaging could consist of, for example:

  • No branding
  • A uniform colour
  • A standard font and text for any writing on the pack.

If you want to take part in the Consultation or wish to stop smoking and require some help then the Plain Packaging Roadshows will be arriving on the Isle of Wightfrom Friday 22nd June for two days. They will attending:

  • Isle of Wight Festival, Newport  on Friday 22nd June
  • NewportTownCentre on the Saturday 23rd June.

Medical Director and Acting Chief Operating Officer at Isle of Wight NHS Trust, Dr Mark Pugh, says: “The facts speak for them selves.   People who smoke die earlier and smoking causes significant illness and suffering.   We must do all we can to prevent young people taking up this terrible habit.   Can I also remind Islanders that St. Mary’s Hospital and all NHS premises, including the grounds, are ‘smoke free’ zones.”

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Visit the Plain Packs Protect website:  to lend your support.  Alternatively, respond to the full consultation on the Department of Health website:

Information about the prevalence of smoking on the Isle of Wightand its impact can be found in the Joint Strategic Needs Assessment (JSNA) at


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