The Greater Yarmouth Tourist Authority (GYTA) organised the visit on behalf of its members as an annual study trip to a seaside resort either in the UK or Europe. The visit is an “exchange of ideas” exercise with their counterparts to learn how they deal with the many issues that arise within tourism. It is attended by local councillors, council officers and tourism industry members.
The delegation, led by Alan Carr, Chief Executive of the Greater Yarmouth Tourist Authority, used the visit to share economic development best practices and learn about the Island’s hospitality and tourism businesses.
During the 3-day trip between 30th September and 2nd October, the group were able to get a first-hand look at some of its attractions including the Model Village at Godshill, Blackgang Chine, The Needles Park and Seaview Wildlife Encounter and also enjoyed a whistle-stop tour of some of the Island’s towns and villages. The programme also included a series of presentations about some of the key issues facing the industry and a gala dinner which gave the group the opportunity to meet key tourism and business representatives.
David Thornton, CEO, Visit Isle of Wight, said:
“We have some excellent tourism businesses on the Island and I was therefore delighted to welcome these Great Yarmouth tourism operators to explore and increase their knowledge of the Island’s hospitality and tourism industry and find out what it has to offer as a holiday and business tourism destination”.
In previous years, this fact-finding and networking event has taken place in Blackpool, Jersey, Bournemouth and Le Touquet amongst many others.
Alan Carr said:
“We had several new people who attended the study visit who all said that they had learned so much by watching and learning how another resort deals with the problems that are so similar to ours.
“Contrary to opinion the study visits are hard work for all concerned not only do we learn a tremendous amount but we also cement the relationship between our own public and private sector a bond that the Greater Yarmouth Tourist Authority is very keen to keep alive.”