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wave105missionchristmassainsburysEvery toy that is dropped off at Sainsbury’s on the Isle of Wight will be given to disadvantaged children on the Island, regional radio station Wave 105 have announced. 

Wave 105 Cash for Kids charity launched its Mission Christmas Toy Appeal at the beginning of November to help prevent the thousands  of children in poverty across the South from waking up to Christmas without any presents.

To help make a disadvantaged child’s festive season a special one, Islanders can take on the role of Santa by dropping off a present at the collection points at Sainsbury’s in Newport and West Cowes right up until Friday 13th December.

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Wave 105 commercial director and charity trustee, Jon Brooks, said:

“Despite some conflicting reports, we would like to reassure people that all toys donated at the Isle of Wight drop off points will be given to disadvantaged children on the Island. This has always been the case since we teamed up with Sainsbury’s four years ago to collect toys for our Mission Christmas toy appeal throughout Hampshire, Dorset, part of West Sussex and the Isle of Wight. We are delighted to be able to offer our listeners the convenience of dropping off a gift at participating stores again this Christmas.”

Gloria Hill, Wave 105 Cash for Kids charity manager, added:

“We need new, unwrapped toys for children of all ages, right up to the age of eighteen. Please do consider spending a couple of pounds on an extra toy during your Christmas shopping and drop it into one of the collection points at Sainsbury’s to spread the true spirit of Christmas this festive season.”

The appeal is sponsored by Foresters, the International Finance Services Organisation, and David Gale, the Specialist Orthodontic Referral Centre, and is in association with Sainsbury’s.

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For those who prefer to do all their Christmas shopping via the internet, the campaign is also accepting online donations this year.

To find out more about the Toy Appeal and how to donate click on

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