Organisers of Cowes Week have announced that Volvo Car UK will be continuing its support as Official Vehicle Partner of the famous regatta in 2017.
Volvo has been an official sponsor of Cowes Week since 2013 and so the new agreement marks an extension of the existing relationship.
The company has been a key sponsor of sailing in Britain since 1999 and has long been associated with the sport across the globe. It has held agreements with the British Sailing Team and the World Match Racing Tour, among other organisations, however its best known sailing investment is probably its title sponsorship of the Volvo Ocean Race, the world’s most famous round-the-world yacht race.
Commenting on the Cowes Week partnership, Kylee Rush, Events and Sponsorship Manager for Volvo Car UK, said:
“Volvo’s heritage supporting British sailing makes our partnership with Cowes Week a natural fit. A highlight of the British summer season, Cowes Week gives us the opportunity to work with our partners across Volvo Ocean Race and British Sailing to celebrate the best of sailing at all levels, while also showcasing our latest cars to visitors from across the UK.”
CWL’s Commerical and Marketing Director Kate Johnson added:
‘We’re really looking forward to building on the great relationship we already enjoy with Volvo and supporting them in the development of their plans for this year’s event. It promises to be a fantastic year for the partnership, with the participation of the Volvo Ocean Race fleet in the new Triple Crown at Cowes Week series already confirmed’