A partnership between Wightlink and Isle of Wight producers and suppliers has been hailed a success in its first year.
Tasty treats including garlic mayonnaise, chocolate cake and Island ales are being snapped up by visitors and residents keen to sample them onboard or enjoy at home.
The ‘Wight Taste’ initiative started in February 2017 with Wight Crystal water and Island Roasted coffee and many more products are now on sale.
Wight Crystal is celebrating selling 100,000 bottles so far to Wightlink customers. Spring water from Knighton in the centre of the Island is filtered and bottled in Newport and profits from its parent company OSEL Enterprises go to the Way Forward Programme, which supports Islanders with physical and learning disabilities.
OSEL Chief Executive Tracey Hill says:
“We are thrilled with the success of our partnership with Wightlink. Selling 100,000 bottles is a tremendous achievement and I can assure customers that every purchase goes to help people needing support in the workplace as well as adults with learning disabilities in our Way Forward support centre”.
So far in 2017, Wightlink has used 2.4 tonnes of premium coffee from Island Roasted – the equivalent of 165,000 shots. The Isle of Wight artisan company started roasting beans in Newport in 2010 and Wightlink’s blend comes from producers in El Salvador, Brazil, Honduras and India.
The first Wight Taste shop dedicated to food and drink produced or supplied on the Island opened on Wightlink’s flagship St Clare and there are now outlets on all of the other car ferries and terminals.
Wightlink Operations Director Daryl Palmer says:
“Isle of Wight produce is top quality and excellent value for money and we are proud of our partnership with local companies. I am not surprised our customers have been seizing their opportunities to enjoy Island food and drink on board and take it home to remind them of the Isle of Wight.”