The supermarket are offering 3 varieties of single origin beans from the Rookley-based supplier including Brazilian, a medium body coffee with citrus and chocolate flavour notes; a rich Colombian grown in fertile valleys amongst snow-capped mountains and Congo Kivu, offering flavours of spice and chocolate warmth.
The Island Tea & Coffee Co. has been a specialist coffee distributor on the Island since 1982. Last year they took the step of installing roasting equipment to allow them to produce ultra fresh coffee for Island customers, and to offer unusual single source beans.
Master Roaster, Mike Townsend said:
“Morrisons are the first major supermarket to be making The Island Tea & Coffee Co. fresh roasted coffee beans available to their customers. We are sure shoppers will appreciate the superior flavour that comes from freshly roasted coffee.
“We will be delivering coffee to the stores within a few days of the roast date, unlike other brands that may have been roasted months before they can reach the store”.
“Our fresh roasted coffee is already sold to tourist venues such as IW Steam Railway, pubs, restaurants and Cafés such as Driftwood, King’s House Bar and JR Zone, specialist retailers including Toby’s of Cowes, and a variety of other business premises”.
Tom McMullen, Store Manager at Morrisons Newport said:
“Our priority is to offer more local products to customers in the Isle of Wight and so we’re pleased to be working with The Island Tea & Coffee Co. to offer our customers these locally roasted beans which we’ve tasted for ourselves and admired their freshness and taste”.